E147 Rob Wigg
From Barrel To Bottle
This week we are joined by Rob Wigg of From Barrel To Bottle. Founded in December 2017 by four friends, From Barrel To Bottle's Creative Director, Erik, was contracted by a whisky company for images of their bottle in the mountains. After delivering these images and looking around online, Erik realized there was a major gap in the market. He proposed that the group of four friends start reaching out to other brands with examples of their work and companies were thrilled!
Slowly, From Barrel To Bottle began learning more about whisky and the industry, and they started pushing their creativity to find new ways to capture the beauty of whiskey. The From Barrel To Bottle team traveled to Scotland and fell in love with whiskey and the people and processes behind it. As their knowledge of whiskey grew, they were able to produce better and better content and started working with more and more brands on bigger and bigger projects.
By 2020, the From Barrel To Bottle team had been all over North America and Scotland helping brands create world class content, and they had built a strong following on Instagram of whisky enthusiasts. They started shifting a lot of their production to videography. Now in 2023 a large part of what From Barrel To Bottle do is create commercial quality videos for product launches, brand refreshes, and advertising.